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Marketing Management refers to the strategic planning, implementation, and control of marketing activities within an organization. It encompasses a wide range of functions including market research, product development, brand management, pricing, promotion, distribution, and customer relationship management. The goal of Marketing Management is to create and maintain a strong connection between the company and its customers, ensuring that the organization's offerings meet their needs and wants while also generating revenue for the business. Effective Marketing Management requires a deep understanding of consumer behavior, market trends, and competitive dynamics, as well as the ability to leverage data and analytics to inform decision-making. Ultimately, Marketing Management is about building and managing relationships with customers to drive growth and success for the organization.