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Organizational Behavior (OB) refers to the study and application of knowledge about how individuals, groups, and structures within organizations interact and function. It encompasses various aspects such as communication, leadership, motivation, decision making, organizational culture, and change management. The main goal of OB is to understand these dynamics in order to improve overall business performance, employee satisfaction, and productivity. By examining the behavior of people within an organization, businesses can create effective strategies for managing their human resources and planning for future growth. Ultimately, OB provides insights into how organizations can foster a positive work environment that encourages collaboration, innovation, and success.