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The beauty category encompasses elements that evoke feelings of admiration, aesthetics and grace. It is characterized by qualities that are pleasing to the senses, particularly to sight. This category includes items, practices and concepts associated with personal appearance, skincare, makeup, haircare, fragrances and other accessories that enhance one's physical appearance. Beauty is not just limited to external appearances but also extends to inner beauty which refers to positive qualities such as kindness, compassion, confidence, and a positive attitude. The category highlights the importance of self-care and self-love, encouraging individuals to take care of their bodies and minds, thereby promoting overall wellbeing. Moreover, beauty is subjective, and what may be considered beautiful varies across different cultures, societies and individuals. It is an ever-evolving concept that transcends time, constantly influenced by societal norms, cultural shifts and individual perspectives. The category celebrates diversity, inclusivity and uniqueness, promoting the idea that beauty comes in all shapes, sizes, colors, and forms. In essence, the beauty category is a celebration of the human experience, emphasizing the importance of self-expression, self-care, and self-love, while recognizing and appreciating the diverse beauty that exists in the world.