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Risk Assessment is the process of evaluating potential risks and uncertainties associated with a business venture, financial management decision, or sales strategy within the context of Investment Analysis. It involves identifying, analyzing, and prioritizing risks to make informed decisions, minimize losses, and optimize returns. In the hierarchy of Business, Financial Management, Sales Strategy, and Investment Analysis, Risk Assessment plays a crucial role in safeguarding the success of investments. By assessing potential risks, businesses can develop strategies to mitigate or eliminate them, ensuring that their financial management and sales efforts are robust and resilient. This process helps organizations maintain a healthy balance between risk and reward, allowing them to achieve their objectives while protecting their assets and reputation.