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Public Affairs is a strategic communications discipline that focuses on managing the reputation and public image of an organization, particularly in relation to government entities and policy makers. It encompasses activities such as media relations, stakeholder engagement, issue management, and advocacy. Public affairs professionals work to build and maintain positive relationships with key external audiences, including elected officials, regulatory bodies, community leaders, and the general public. They help organizations navigate complex political and social environments, anticipate potential issues, and develop proactive strategies to address them. Public affairs is a critical function for businesses, non-profits, and other organizations seeking to influence policy decisions, shape public opinion, and protect their reputation in an increasingly interconnected and regulated world.