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Reputation Management is the strategic practice of shaping and maintaining an organization's public perception through proactive communication, data-driven insights, and effective crisis management. It involves monitoring online conversations, addressing customer concerns, and promoting positive brand messaging to enhance business reputation, credibility, and trust among key stakeholders. By leveraging public relations strategies, business intelligence tools, and a deep understanding of the market landscape, Reputation Management helps companies build resilient brands that resonate with their target audience and stand out in today's competitive digital landscape.