Strategic Planning

Definition of Strategic Planning as it relates to Business, Advertising Principles, Corporate Communication

Strategic planning is a systematic process that organizations use to define their strategy, or direction, and make decisions on allocating resources to pursue this strategy. It involves specifying the organization's vision, mission, values, and goals, as well as analyzing the internal and external environment in which it operates. The plan includes a detailed roadmap of how the organization intends to achieve its objectives, typically over a defined period of time. Effective strategic planning requires an understanding of business principles, advertising principles, corporate communication, and other related disciplines. It is a continuous process that involves regular monitoring and adjustment to ensure that the organization stays on track towards achieving its goals.

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