Competitive Analysis

Definition of Competitive Analysis as it relates to Business

Competitive Analysis: A comprehensive assessment and evaluation of the strengths, weaknesses, opportunities, and threats (SWOT) of business competitors within an industry. It involves identifying key players, understanding their strategies, products, services, pricing, marketing tactics, and overall performance to inform business strategy and decision-making. The goal is to gain a competitive advantage by leveraging insights gained from the analysis to improve business offerings, targeting, messaging, and customer experience.

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Socialtrait: AI-powered tool for audience insights, competitive analysis, and rapid A/B testing.
Telecompetitor - Providing insight, analysis, and commentary on the evolving telecom competitive landscape
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Competitive Enterprise Institute - Competitive Enterprise Institute
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