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SWOT Analysis is a strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture. It involves assessing internal and external factors that may impact the success or failure of a particular objective. Strengths and weaknesses are internal factors, while opportunities and threats are external factors. The goal of a SWOT Analysis is to leverage strengths and opportunities, while addressing weaknesses and threats to make informed decisions and develop effective strategies.