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SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business. It provides a comprehensive view of an organization's internal and external environment, helping in decision making and formulating strategies. By identifying its strengths, businesses can leverage them to seize opportunities and build on their success. By recognizing weaknesses, they can address them before they become critical and take corrective actions. SWOT analysis also helps businesses identify external threats and assess market trends, enabling them to develop contingency plans and adjust their strategies accordingly. It is a valuable tool for business planning, sales strategy, and overall organizational growth.