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SWOT Analysis: A structured framework used in strategic planning to evaluate an organization's Strengths, Weaknesses, Opportunities, and Threats. It involves a thorough examination of internal factors (Strengths and Weaknesses) and external factors (Opportunities and Threats) that influence the business environment and its performance. By identifying these elements, organizations can develop strategies that leverage their strengths, mitigate weaknesses, capitalize on opportunities, and address threats, ultimately leading to a sustainable competitive advantage.