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SWOT Analysis: A strategic planning technique used to evaluate the Strengths, Weaknesses, Opportunities, and Threats related to a business, advertising principles, market research, or other relevant areas. It is a comprehensive assessment tool that helps organizations identify internal strengths and weaknesses, as well as external opportunities and threats in order to make informed decisions about their future direction. This analysis can be applied to various aspects of a company such as products, services, competitors, and the overall industry environment. By understanding these key factors, businesses can leverage their strengths, address their weaknesses, capitalize on opportunities, and mitigate potential threats.