Business Intelligence

Definition of Business Intelligence as it relates to Business, Quality Control

Business Intelligence (BI) refers to the strategic use of data analytics and reporting tools to inform business decisions, with an emphasis on quality control in order to ensure accurate information is used for decision making purposes. Comprised of several interrelated sub-disciplines including market research, statistical analysis, data mining and predictive modeling, BI supports both tactical and strategic goals by providing timely insights that can help organizations improve operational efficiency, identify new opportunities, manage risk and optimize performance. Ultimately, the goal of Business Intelligence is to enable executives, managers and other stakeholders to make informed decisions based on data-driven insights, while ensuring the integrity and reliability of information used in the decision making process.

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