Crisis Management

Definition of Crisis Management as it relates to Business, Public Relations, Product Launches

Corporate Communications is a strategic function within an organization that manages its interactions with various stakeholders, including employees, customers, investors, media, and the general public. It encompasses a range of activities designed to build and maintain relationships, enhance brand reputation, and promote the company's products or services. This includes public relations, product launches, internal communications, crisis management, and investor relations. Corporate Communications is responsible for ensuring that all messages conveyed by the organization are clear, consistent, and aligned with its overall business objectives and values. It plays a critical role in shaping the company's image and reputation, both internally and externally, and helps to create a positive perception of the organization among its key stakeholders.

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External Links
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