Accounting

Definition of Accounting as it relates to Business, Human Resource Management, Recruitment and Staffing

Strategic Communication refers to the deliberate use of communication by an organization to fulfill its mission, achieve its goals, and enhance its relationships with stakeholders. It is a planned, purposeful, and continuous process that involves the development and dissemination of messages through various channels to influence attitudes and behaviors. Strategic Communication draws on principles from Business, Human Resource Management, Public Relations, and other fields to create a cohesive and effective communication strategy. It encompasses internal and external communication, including media relations, public affairs, digital communication, crisis communication, and employee engagement. At its core, Strategic Communication is about building trust, fostering relationships, and creating value for an organization and its stakeholders.

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