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Cash Flow Management refers to the process of tracking and optimizing cash inflows and outflows within a business, ensuring sufficient liquidity to meet financial obligations, invest in growth opportunities, and maintain positive relationships with customers and vendors. It involves forecasting future cash needs, monitoring actual cash transactions, and adjusting strategies as necessary to maintain a healthy balance between income and expenses. Effective cash flow management is crucial for long-term financial stability and success, enabling businesses to make informed decisions about resource allocation, risk management, and overall financial planning.