Customer Relationship Management

Definition of Customer Relationship Management as it relates to Business, Corporate Communication, Public Relations Communication

Customer Relationship Management (CRM) refers to strategic practices and technologies employed by businesses to analyze, manage and improve their interactions with customers. It encompasses various facets of corporate communication including public relations communication, aimed at fostering positive relationships between an organization and its clientele. The core objective of CRM is to enhance customer satisfaction, boost retention, and drive sales growth through the optimization of customer experiences across multiple channels and touchpoints.

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