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Marketing Mix refers to the set of tactics or variables that a company uses to promote its brand or product in the market. These variables include product, price, place, and promotion. Product refers to the physical or intangible offering that a company provides to meet the needs of its customers. Price is the amount of money that customers have to pay to acquire the product. Place refers to the distribution channels through which the product is made available to customers. Promotion includes the various activities that a company undertakes to communicate the benefits of its product to the target audience.