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Cash Flow Management refers to the practices and strategies employed by businesses and individuals to effectively monitor, analyze, and optimize their incoming and outgoing cash transactions. It involves forecasting future cash inflows and outflows, ensuring sufficient liquidity to meet financial obligations, mitigating financial risks associated with cash management, and making informed investment decisions. By maintaining a healthy cash flow, entities can avoid insolvency, seize growth opportunities, and ensure long-term financial stability. Effective cash flow management entails developing robust internal controls, tracking transactions in real time, and regularly reviewing financial statements to identify trends and potential risks.