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Cash Flow Management refers to the process of tracking and optimizing the inflow and outflow of cash in a business. It involves monitoring cash transactions, predicting future cash needs, and ensuring that there is sufficient cash available to meet the business's obligations. This function is critical for maintaining financial stability and supporting growth. Effective Cash Flow Management requires an understanding of Accounting Principles, particularly those related to recognizing revenue and expenses, as well as concepts from Managerial Accounting such as budgeting and forecasting.