Lead Generation

Definition of Lead Generation as it relates to Business, Sales and Marketing, Sales Strategy

Inbound Marketing refers to a business strategy that draws customers to products and services via company-created internet content, such as blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. The goal is to have the customer find the company through these channels rather than having the company interrupt the consumer with television ads, cold calls, and other intrusive outbound marketing methods. In this approach, potential customers find, research, and educate themselves about a business through its online presence. By aligning the content and property strategy with your customer’s interest, you naturally attract inbound traffic that you can then convert, close, and delight over time.

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