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Organizational Behavior (OB) is a field of study dedicated to understanding, predicting, and managing people's behavior in organizations. OB examines individual, group, and organizational dynamics, with an emphasis on how these factors impact performance, job satisfaction, and overall effectiveness. In the context of business, project management, and coordination, OB plays a critical role in ensuring that teams work effectively together, communicate clearly, and make sound decisions. By understanding the underlying principles of OB, organizations can create positive work environments, reduce conflict, and improve productivity.