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Crisis Management refers to the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. It involves a coordinated and systematic approach to identify, assess, and mitigate the impact of the crisis, while ensuring continuity of operations and maintaining trust and credibility with stakeholders. Effective crisis management requires strong leadership, clear communication, and effective collaboration across different functions within the organization, as well as with external stakeholders such as government agencies, media, and the public. It draws upon principles and practices from various disciplines including business, organizational behavior, communication, and psychology, among others. At its core, crisis management is about ensuring the safety and well-being of people, protecting the organization's reputation and assets, and restoring normalcy as quickly and efficiently as possible.