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Email marketing refers to the strategic use of email communication to foster and maintain customer relationships, drive sales, and enhance brand awareness. It encompasses various tactics, including newsletters, promotional offers, drip campaigns, and automated workflows, that help businesses engage with their audience, nurture leads, and retain customers. By leveraging marketing automation tools, businesses can streamline their email marketing efforts, enabling personalized, timely, and relevant communication at scale. Ultimately, email marketing is a powerful channel for fostering customer loyalty and maximizing revenue generation in the digital landscape.