Customer Experience Management

Definition of Customer Experience Management as it relates to Business, Customer Relationship Management, Customer Experience

Customer Experience Management (CEM) is a business strategy focused on understanding and improving every interaction between a company and its customers, with the ultimate goal of enhancing customer satisfaction, loyalty, and advocacy. It involves the systematic design, execution, and optimization of all aspects of the customer journey to create cohesive and personalized experiences that meet or exceed customer expectations. By effectively managing customer experiences, businesses can foster stronger relationships, drive revenue growth, and gain a competitive edge in the marketplace. CEM draws upon various disciplines, including Customer Relationship Management (CRM), marketing, sales, service, and technology, to create a holistic approach that puts the customer at the center of business strategy and operations.

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External Links

VEMT – The Experience Loyalty Cloud. CX, Customer Experience Management and Marketing Technology. – Customer Experience Management Platform: We deliver the building blocks to create autonomous scalable Customer Experience programs and increase customer loyalty.
Experience.com: Platform for Customer Employee Experience Management
Customer Experience Management Software | Innervate
Nextiva: Unified Customer Experience Management Platform
Sprinklr: Unified AI-Powered Customer Experience Management Platform
Experience
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Build Better Customer Experiences - The CX Lead
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