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Organizational Culture refers to the shared values, beliefs, attitudes, and practices that define and guide an organization's behavior, communication, and decision-making processes. It encompasses the unspoken rules and norms that shape how employees interact with each other, customers, and stakeholders. A strong organizational culture can positively impact business performance, corporate communication, corporate image and identity, and overall employee satisfaction. On the other hand, a weak or negative organizational culture can hinder growth, innovation, and success. It is essential for leaders to actively shape and maintain a positive organizational culture that aligns with the company's mission, vision, and values.