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PESTEL Analysis is a strategic framework used to examine external forces influencing an organization's performance. It stands for Political, Economic, Sociocultural, Technological, Environmental, and Legal factors. PESTEL Analysis helps businesses understand broader market trends and identify potential opportunities or threats that could impact their operations. By analyzing these six areas, organizations can make informed decisions about their strategies, goals, and resource allocation to better compete in the marketplace. It is a critical tool for conducting a comprehensive Competitive Analysis and understanding the Business landscape.