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Youth marketing refers to the practice of promoting products or services specifically to the demographic of individuals between the ages of 13 and 24. This type of marketing typically involves utilizing strategies and tactics that cater to the interests, preferences, and behaviors of this particular age group. Youth marketing often incorporates elements of popular culture, social media, influencers, and experiential events to engage with and appeal to young consumers. The goal of youth marketing is to establish brand loyalty and attract a younger consumer base that will continue to support a brand throughout their lives.