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SEO techniques refers to the various strategies and practices used to optimize websites in order to improve their search engine rankings and increase organic traffic. These techniques typically involve on-page optimization such as keyword research, content creation, and meta tag optimization, as well as off-page optimization such as link building and social media marketing. SEO techniques also encompass technical aspects like website speed optimization, mobile responsiveness, and schema markup implementation. Overall, SEO techniques are aimed at improving a website's visibility and relevance in search engine results pages.