Repositioning
Repositioning involves changing the positioning or placement of a product, brand, or company in the market to better appeal to consumers, gain a competitive advantage, or reach a new target audience. This can involve altering marketing strategies, adjusting pricing, redesigning packaging, or rebranding to create a new perception or image in the minds of consumers. Repositioning is often done in response to changes in the market, shifts in consumer preferences, or to revitalize a stagnant brand.
External Links
- [Repositioning.net]
- [s2c.com] SQUARE2 | acquisition. reposition. disposition.