Public Relations Crisis Communication
Public Relations Crisis Communication involves the strategic management of communication during times of unexpected and potentially damaging events that could harm the reputation of an organization. It focuses on effectively addressing the concerns of stakeholders, minimizing negative publicity, and restoring trust and credibility. This type of communication aims to provide accurate information, demonstrate transparency, and maintain control of the narrative to mitigate the impact of the crisis.
External Links
- [prcg.com] Strategic Communications, Crisis Litigation Public Relations, Reputation