Product Positioning
Product positioning involves the strategic placement of a product in the minds of consumers. This involves creating a unique and favorable perception of the product in relation to competitors, based on factors such as price, quality, features, and benefits. Effective product positioning can help differentiate a product in a crowded market, attract target customers, and drive sales. It is essential for companies to understand their target market and competitors in order to develop a successful product positioning strategy.
External Links
- [ProductPositioning.com]
- [nyorthousa.com] NYOrtho: Safety, positioning, pressure relief products for wheelchairs