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Political advertising refers to promotional messaging specifically geared towards influencing the opinions, beliefs, and behaviors of the public in relation to political candidates, parties, or issues. These advertisements can take various forms, such as television commercials, radio spots, print ads, online banners, and social media posts. They often highlight a candidate's qualifications, policy positions, achievements, or attack their opponents with negative messaging. Political advertising is a key component of election campaigns and is used to sway voters in favor of a particular candidate or party.