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Out-of-home advertising refers to any type of advertising that reaches consumers while they are outside of their homes. This can include billboards, transit ads, street furniture ads, and digital screens in public spaces. Out-of-home advertising is designed to capture the attention of people who are on the go and may not be exposed to traditional forms of media, such as television or print ads. This form of advertising is often used to create brand awareness and reach a wide audience in high-traffic areas.