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Media buying strategy refers to the process of planning, negotiating, and purchasing advertising space across various media channels such as television, radio, print, outdoor, and digital platforms. This strategic approach involves identifying target audiences, determining the most effective media channels to reach them, setting budgets, negotiating rates with media vendors, and monitoring and optimizing campaign performance to ensure maximum return on investment. A well-developed media buying strategy is essential for effectively reaching and engaging with consumers to drive brand awareness, generate leads, and ultimately increase sales.