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Email marketing is a form of digital marketing that involves sending promotional messages or advertisements to a targeted audience via email. This marketing strategy aims to build customer relationships, increase brand awareness, drive sales, and generate leads through personalized and targeted communication. Email marketing campaigns often include newsletters, product announcements, special offers, and event invitations, and can be automated to reach subscribers at optimal times. This method allows businesses to engage with customers directly in their inbox, providing valuable content and driving conversions.