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Marketing strategic planning involves the process of defining a company's marketing goals and objectives, as well as developing a plan of action to achieve them. This process typically includes analyzing the company's current situation, identifying target markets, conducting market research, and outlining strategies for reaching and engaging customers. It also involves setting specific, measurable, achievable, relevant, and time-bound (SMART) goals, as well as determining key performance indicators (KPIs) to track progress and measure success. Ultimately, marketing strategic planning aims to align marketing efforts with overall business objectives and maximize return on investment.