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Marketing collateral refers to a collection of media materials used to support the sales and marketing of a product or service. These materials are designed to provide information and persuade potential customers to make a purchase. Examples of marketing collateral include brochures, flyers, catalogs, posters, product guides, case studies, white papers, and presentations. These materials are typically targeted towards a specific audience and are designed to communicate key messages about a product or service in a visually appealing and informative way. Marketing collateral plays a crucial role in creating brand awareness, generating leads, and ultimately driving sales.