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Application Lifecycle Management (ALM) refers to the process of managing an application from its conception through its retirement. This includes planning, designing, developing, testing, deploying, and maintaining the software. Usability testing plays a crucial role in ALM as it helps ensure that the software is user-friendly and meets the needs of its intended audience. By incorporating usability testing throughout the application lifecycle, developers can identify and address potential issues early on, reducing the risk of costly rework later in the development process. This results in a higher quality product that is more likely to meet user expectations and satisfaction.