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"Home Buying Process" under "Residential Real Estate Marketing" refers to the various steps and considerations involved when a potential buyer seeks to purchase a residential property. This process includes researching available listings, connecting with real estate agents, arranging property viewings, securing financing, making an offer, and completing inspections and paperwork. It highlights the importance of marketing strategies in showcasing properties to reach and appeal to prospective buyers, emphasizing the role of targeted promotions, engaging content, and virtual tours in facilitating a successful home purchase.