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Fast fashion refers to affordable clothing produced rapidly by mass-market retailers in response to the latest trends, making it accessible to a wide audience. It is characterized by its quick turnaround from design to production, often taking just a few weeks, allowing for constant updates and new collections. Fast fashion has revolutionized the way consumers engage with clothing, encouraging frequent purchases and disposability due to its low cost. However, this business model has also raised concerns about sustainability and ethical practices within the fashion industry, as it contributes to overconsumption, waste, and exploitation of garment workers. Despite these criticisms, fast fashion remains a popular choice for many consumers seeking affordable and stylish clothing options.