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Direct Mail Marketing refers to the tactic of delivering promotional materials directly to potential customers via postal mail. It encompasses various forms of printed advertisements, such as catalogs, brochures, letters, and postcards, which are designed to generate interest in a business's products or services. This method is often employed as part of a broader marketing strategy, aiming to reach specific demographics, increase brand awareness, and drive sales. By leveraging data analytics and personalization techniques, Direct Mail Marketing can be highly targeted and effective, providing businesses with a valuable tool for fostering customer engagement and driving growth.