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Stakeholder Engagement refers to the process of actively involving and interacting with individuals, groups, or organizations who have an interest or stake in a particular business or industry. This can encompass a wide range of activities such as communication, consultation, collaboration, and negotiation. In the context of Public Relations, Stakeholder Engagement is a crucial aspect of building and maintaining positive relationships with key audiences, including customers, employees, investors, regulators, and the wider community. In Healthcare Public Relations specifically, Stakeholder Engagement can involve working closely with patients, healthcare providers, and advocacy groups to ensure that their needs and concerns are taken into account in the development and implementation of healthcare policies and services. Ultimately, the goal of Stakeholder Engagement is to create a shared understanding and sense of ownership around issues that affect the business or industry, leading to more effective decision-making and long-term success.