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Corporate Strategy refers to the high-level plan formulated by a corporation's management team to achieve its long-term goals and objectives. It encompasses decisions about the company's direction, business model, market positioning, resource allocation, and risk management. A well-crafted corporate strategy aligns with the organization's mission, vision, and values while taking into account external factors such as market trends, competition, regulatory environment, and technological advancements. Corporate Strategy is informed by various functions within an organization including Business, Public Relations, and Business Development. It provides a roadmap for the company's growth and success, enabling it to create value for its stakeholders, differentiate itself from competitors, and sustain its competitive advantage in the marketplace.