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Competitive Advantage refers to a business's unique capabilities, resources, and strategies that enable it to outperform its competitors in providing value to customers and generating profits. In international business, competitive advantage can be derived from factors such as cost efficiency, innovation, brand reputation, strategic partnerships, and local market knowledge. International Business Management focuses on leveraging these competitive advantages in a global context, considering factors such as cultural differences, regulatory environments, and global supply chains. A strong competitive advantage is critical for businesses to succeed in the highly competitive international marketplace.