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Crisis Communication: A strategic management function charged with planning, executing and maintaining communication programs in situations where an organization faces significant threat(s) to its business operations, reputation, profits or personnel as a result of an unexpected event. It involves employing multi-directional communication channels to engage all relevant stakeholders including internal employees, customers, shareholders, investors, regulators, media, and the general public in a timely, consistent, accurate and empathetic manner to address concerns, provide reassurance, restore confidence, maintain trust, minimize damage and facilitate recovery. Crisis Communication is an essential component of Corporate Communication that often necessitates Nonverbal Business Communication skills such as body language, facial expressions, tone of voice, active listening and empathy to effectively convey messages, manage perceptions and build relationships during high-stress situations.