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The Business Model Canvas is a strategic management and entrepreneurial tool that allows organizations to describe, design, challenge, invent, and pivot their business model. It is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances. It assists businesses in aligning their activities by illustrating potential trade-offs. The canvas was proposed by Alexander Osterwalder based on his earlier work on Business Model Ontology. It is a widely adopted tool that fosters understanding, discussion, creativity, and analysis. It is particularly useful for startups as it provides them with a framework to brainstorm every aspect of their business model.