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Creative Problem Solving, in the context of business, business planning, innovation management, and beyond, refers to a systematic methodology for generating novel solutions to complex challenges. It is characterized by its emphasis on non-linear thinking, collaboration, and iteration. At its core, creative problem solving involves five stages: 1) understanding the challenge or opportunity at hand; 2) generating a wide range of potential solutions; 3) refining and evaluating those solutions; 4) selecting the best course of action; and 5) implementing and monitoring the solution. By fostering a culture of creativity and innovation, businesses can leverage creative problem solving to drive growth, enhance competitiveness, and navigate an ever-changing market landscape.