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Moisturizing lotion is a beauty product formulated to hydrate and soften the skin, providing long-lasting moisture. It is typically applied after bathing, while the skin is still damp, to lock in moisture and create a barrier against dryness. Moisturizing lotion can be used on the face and body and is often enriched with nourishing ingredients such as vitamins, antioxidants, and essential oils. It may also contain humectants that attract water to the skin and emollients that smooth and soften the skin's surface. Moisturizing lotion can be used daily, as needed, to maintain healthy, hydrated skin and may be particularly beneficial for those with dry or sensitive skin.