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Cleansers: A category dedicated to removing makeup and impurities from the skin, specifically formulated to cater to beauty enthusiasts who value skincare and makeup application. These products target various areas of the face, including the delicate eye region where liner is often applied. Cleansers work by breaking down and dissolving makeup, dirt, and excess oils, leaving the skin clean, fresh, and prepared for subsequent skincare steps or makeup application. They come in various forms such as creams, gels, micellar waters, balms, and wipes, offering diverse textures and experiences to suit individual preferences and skin types.